Companies in a variety of industries are still data-rich but information-poor and this ratio keeps increasing every day. The rate of data generation is so high that organizations simply cannot keep up with generating insights out of it.
These enterprises lack the kind of actionable information and analytical tools needed to improve profits and performance. Business intelligence (BI) is the next logical step by management to start thinking about how to capitalize on the potential of BI to improve profit and performance.
Many companies have embarked on the journey of data warehouses and yet failed to use them to achieve BI. If you think the purpose of data warehousing (DW) efforts is to simply keep producing more reports then the organization has failed to achieve true BI.