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Marketing Reporting and Dashboard Automation

For anyone who works in the marketing sector, customer satisfaction and company progress are of utmost importance.

In the past, entrepreneurs lived by the adage “The customer is always right.” Even then, the satisfaction of customers was the gauge of company owners as to what products or services they would cater. But with technology automating almost every task today, these satisfaction indicators are further expounded and interpreted through analytics and data reports.

Reporting and Dashboard Automation in-a-Nutshell

In analytics, there is a systematic collection and analysis of data taken from several departments, usually interpreted to form a summative assessment of an office, performance, product, or service, or to help companies to develop their plans and achieve their goals. Basically, it’s all about numbers, but these data are relevant to a given office unit.

However, this task of collection and interpretation is a breeze because of reporting and dashboard automation for marketing. What can be done and encoded in days can be accomplished in a matter of minutes, provided the system used is up-to-date.

Read more at http://www.infocaptor.com/dashboard/reporting-and-dashboard-automation-for-marketing

The field of marketing used to be a matter of simple advertising but times have changed. Back in the day, best advertisement got the most sales but today's buyers are not so suggestible as in days of yore.

With the advent of Internet, even uneducated consumers have become wary of overt advertising. These days marketers have to appeal to a much more discerning base of buyers, and they also have to be able to demonstrate to their clients that the "newfangled" ways of marketing actually perform.

Data visualization is making the difference on both sides of this dilemma.

Data Visualization: the Breakdown

So what is data visualization? To answer that, we first have to answer the question, "what is data?"

Read more at http://www.infocaptor.com/dashboard/importance-of-data-visualization-for-digital-marketing