The field of marketing used to be a matter of simple advertising but times have changed. Back in the day, best advertisement got the most sales but today's buyers are not so suggestible as in days of yore.
With the advent of Internet, even uneducated consumers have become wary of overt advertising. These days marketers have to appeal to a much more discerning base of buyers, and they also have to be able to demonstrate to their clients that the "newfangled" ways of marketing actually perform.
Data visualization is making the difference on both sides of this dilemma.
Data Visualization: the Breakdown
So what is data visualization? To answer that, we first have to answer the question, "what is data?"
Read more at http://www.infocaptor.com/dashboard/importance-of-data-visualization-for-digital-marketing
What's the first thing you look at when you flip on your computer screen in the morning? What's the item you peek at on your phone even when your dinner partner wishes you'd leave work behind for the evening? For most people that addictive checking-tendency applies to their emails, but the truly business-savvy marketers are addicted to looking at their dashboards!
And why is that? It's because dashboards provide a true and comprehensive look at everything important that is happening in your business.
With a well-constructed dashboard, you can see exactly where things stand with your business, literally at a glance. Let us just break down the benefits for you!
Read more at http://www.infocaptor.com/dashboard/5-benefits-of-dashboards-in-the-marketing-industry
There are lot of ways you can optimize your reporting with Google Analytics and I would like to bring your attention to a very powerful solution as described below.
Our solution is not an Excel plugin but it is a packaged Datawarehouse. Let me assure and explain in very simple terms.
- Connect to your profile [or as many profiles]
- Pick your metrics
- Save your query
This 3 step process will let you define a complete workflow of extracting your website metrics into a MySQL database table. Yes, you can import any combination of Google metrics and columns into any MySQL table.
Once you define the workflow, it will perform a full load and then on a daily basis it will keep appending new data to the same table. This happens without any intervention from your side.
Read more at http://www.infocaptor.com/dashboard/do-you-spend-too-much-time-building-reports-with-google-analytics-data
Ever wondered, how may startups or companies did Google acquire so far and how much did it pay for them?
But the main question is, what happened to the acquired companies? Was it all waste of money?
With the recent re-structuring, Google became a subsidiary of Alphabet Inc., which now owns most of the parts.
Using infocaptor kpi dashboard software, we analyze the list of companies, products and services that Google has acquired since 2001.
Google has acquired around 184 companies as of October 2015. Google has spent atleast 28 billion USD on acquisitions.
Read the complete list of top google acquisitions in an interactive dashboard
,self service bi
Using the data from pwcmoneytree.com and easy to use dashboard software we perform analytics on a huge dataset that spans 20 years of Venture capital investment data from 1995 onward. Having data that goes far into the history should give us enough to extract the necessary analytical juice out of it.
The year 2000 was definitely the peak for VC investment craziness. A whopping 105 Billions was pumped into startups and bringing them quickly for IPO. Ever since after the crash of 2000... Continue reading the original article