Reporting and Dashboard Automation for Marketing

Marketing Reporting and Dashboard Automation

For anyone who works in the marketing sector, customer satisfaction and company progress are of utmost importance.

In the past, entrepreneurs lived by the adage “The customer is always right.” Even then, the satisfaction of customers was the gauge of company owners as to what products or services they would cater. But with technology automating almost every task today, these satisfaction indicators are further expounded and interpreted through analytics and data reports.

Reporting and Dashboard Automation in-a-Nutshell

In analytics, there is a systematic collection and analysis of data taken from several departments, usually interpreted to form a summative assessment of an office, performance, product, or service, or to help companies to develop their plans and achieve their goals. Basically, it’s all about numbers, but these data are relevant to a given office unit.

However, this task of collection and interpretation is a breeze because of reporting and dashboard automation for marketing. What can be done and encoded in days can be accomplished in a matter of minutes, provided the system used is up-to-date.

Read more at http://www.infocaptor.com/dashboard/reporting-and-dashboard-automation-for-marketing

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List of “Dashboard” Startups and Products

The idea of building a dashboard application has become synonymous to the idea of a developer thinking let us build a "To-do" application.

This is evident by the sheer amount of dashboard related applications that developers/founders have submitted to Hacker News over the past several years.

The dashboards range from wide spectrum, on one side to personal dashboards, project management dashboards, network dashboards to full blown social media dashboards.

If you are looking to build the next dashboard application or just shopping, it is very interesting to look at all the "Show HN" Dashboard submissions

Read more at http://www.infocaptor.com/dashboard/list-of-dashboard-startups

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Business Intelligence for the Finance Industry

The banking and finance industry is experiencing continuous changes brought about by advances in technology. The changes are welcome - however not without the accompanying challenges.

As a result, the kind of market we now have is dynamic and Wall Street is making the necessary adjustments, not to dampen vibrancy in the market, but to improve strategies in line with the changing technology. That requires developing new tools and implementing them correctly.

Business Intelligence (BI) Tools for Financial Institutions

There are a lot of tools that have been developed and ones that are worth discussing about are business intelligence tools that help managers identify better management practices and make smarter business decisions. A finance management dashboard is one of these tools.

Here’s a quick look on how this kind of instruments can help in those areas and in other areas such as profitability, reduction of risks and creating competitive advantage.

  • Operational Efficiencies

Improving efficiency is a key to winning in the competition. BI tools can analyze how efficient are the operational processes leading to maximization of resources and expertise and to reduction of operational cost.

How good are you at customer experience? A dashboard can help you improve this at the point where your employees and customers come face to face.

  • Products and Services

BI tools do not only allow managers to track which products and services are performing well but also give them insights on the needs and experience of their customers.

  • Marketing

Do you want to know the best market segment to target? A simple dashboard is all you need to have a good picture of it. The tool can also show you which customer profile gives you the highest revenue and the one that should be put lowest in the list of priorities.

  • Customer Retention

There are customers who are loyal to you. You need to know the reasons why they are staying with your business, but you also need to identify why others are leaving.

Business analytic tools can help you determine the reasons why and lead you to taking steps to improve your retention rates.

  • Risk Reduction

This is an ever-changing world where nothing is 100% certain. How would you keep track of your customers and internal organizations so that you can early detect possibilities of fraud?

You can use BI tools for this. There are also lots of benefits from knowing your clients’ financial capacities, which a dashboard can provide you 24/7.

  • Investment

At some points, managers run out of invest ideas and strategies. The good thing about BI tools is that they can bring in “new” results from real-time data.

New results mean new things that can be explored further for better decision making and development of new approaches to investing. That’s the kind of data and analysis only a dashboard can bring to your organization.

As an example, the number of cars on a shopping mall’s parking lot can be useful in triangulating consumer research. Recently, images from satellites are used to gather data of the global supply of fuel.

These and more examples clearly show how indispensable BI tools can be in the conduct of modern business.

Read more at http://www.infocaptor.com/dashboard/business-intelligence-for-the-finance-industry

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Importance of BI tools for Pharmaceutical Industry

The pharmaceutical industry has been focusing much of its energy on producing the next chartbusting drugs.

However, the industry is also facing challenges in terms of the changing regulations, increasing number of declines on drug approvals and the continuing need to develop high value biologics. Refocusing efforts is imperative.

There are existing processes, systems and practices that need to be immediately addressed. Key performance indicators (KPI) using BI tools help corporations identify areas that need continuous development and highlight successes already achieved. This helps pharmaceutical companies grasp their management operations better.

What is KPI?

Simply put, KPI is a measurement of something that is vital in a business’s operations. In the pharmaceutical industry, measurements on drug cost overall trend for a certain drug are examples of KPIs.

What KPIs to Include

Before using dashboard software to view KPIs, it is important that useful KPIs be identified first. Some KPIs are not useful to a certain organization, depending on the operations and the needs of that organization. It is therefore important to have long discussions first before operating a KPI dashboard. Discussions should tackle on:

  • Assessing the organization’s strategies.
  • Determining the business drives that have an impact on the execution of strategies.
  • Identification of long-term and short-term goals.

Determining useful KPIs is one the most important tasks of managers. KPIs based on the organization’s objectives are essential components of an effective and helpful dashboard. What you will see on the dashboard will largely depend on how you specify your KPIs.

Read more at http://www.infocaptor.com/dashboard/dashboard-bi-tools-for-pharmaceutical-industry

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Benefits of Exetuvie Dashboards for Call Centers

Managing a call center is no easy feat, hence, business intelligence tools such as an executive dashboard can be tremendously helpful.

Call center management needs constant attention. Managers should focus on the latest performance metricsand important industry KPIs. Taking these into consideration, arming company executives with a reliable call center dashboard is worth its weight in gold.

Keeping a watchful eye on all the activities of the call center that you’re managing can help you increase overall productivity, and business intelligence tools should will play a major role. Not only will you be able to reduce handling times significantly but also be able to meet the obligations of your service level agreements hassle-free.

With the industry of call centers being one of the most competitive these days, providing clients with the highest level of service is the ultimate goal and you can assure service quality when you have an executive dashboard in your arsenal.

It works by increasing the visibility of real-time metrics that are crucial to your business. With a dashboard app, you can access vital information immediately and address any issues before they become potentially damaging to your company.

In any call center dashboard, there are several performance metrics that you have to pay close attention to and here are some of them:

Read more at http://www.infocaptor.com/dashboard/executive-dashboard-analytics-for-call-centers

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Benefit of Dashboard Reporting for Government Operations

Dashboard reporting has never been more important to the government. Considering the humungous streams of data collected through government agencies and programs, the challenge is how to make sense of these data in a way that they will benefit the organization and perhaps save large amounts of money as a result. The use of this type of reporting has been exalted by the US.

In the US

The US administration flaunted the advantages of using dashboards during the presidency of Barack Obama. They said that using a dashboard is an effective way of collating and filtering data so that these data become useful to decision makers. They credited the dashboard for being able to make them see better the implications of data and act on them appropriately.

One example cited by the government is how a dashboard helped them see the status of their investments, particular in pursuing the advance of technology.

The claim from the administration of Obama was that they were able to make better decisions using the data presented by the dashboard. According to them, this led to billions of dollars in savings and cutting delivery time for technological projects.

The US Congress has communicated a positive sentiment on the matter of using a government dashboard for federal decision-making and operations. It expressed interest in increasing the use of transparency tools, such as dashboards, across federal spending programs.

It is expected that more efforts will be exerted towards this goal and the use of dashboards may even be continued to be implemented after Obama relinquishes his office.

Other governments

Read more at http://www.infocaptor.com/dashboard/dashboard-reporting-for-government-and-how-it-can-benefit-government-operations

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KPI Dashboards for Retail Industry

The retail industry is highly competitive. It is one of the fastest growing industries worldwide.

Based on the 2015 Global Powers of Retailing Report, the US has

seventy-six of the world’s largest retailing companies. With the growing number of retailers, staying on top will be a tough job.

Retailers who want to rise above their competitors must know all the details about their company. This is where a Key Performance Indicator (KPI) comes to place.

KPIs are helpful in evaluating and monitoring a company’s performance in achieving certain targets or goals. KPIcan also help retailers come up with right business decisions.

Having a KPI dashboard which contains the right data at the right time can help improve the productivity and performance of your company.

While there are many KPIs that a retailer can keep track of, we have compiled ten of the most helpful KPIs for any retail business.

Read more at http://www.infocaptor.com/dashboard/kpi-dashboards-for-retail-industry

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Google dashboard for lazy businessman

Categories: Dashboard

Once you start your own business or startup, the very first thing that comes to mind is "How many visitors did my website receive?"

Google Analytics provides tons of metrics and it becomes quite a chore to keep up with all the dashboard pages and filter options. As a small biz owner myself, I went through a phase where I ended up spending significant amount of time checking out Google Analytics

To save time and mental energy on a daily routine task, I asked "What are the most basic metrics I need to measure from Google Analytics?"

The answer pretty much came down as a need to have "one page dashboard that displays various metrics".

Read more at http://www.infocaptor.com/dashboard/what-are-the-bare-minimum-traffic-metrics-that-i-can-track-easily

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Google dashboard for lazy businessman

Categories: Dashboard

Once you start your own business or startup, the very first thing that comes to mind is "How many visitors did my website receive?"

Google Analytics provides tons of metrics and it becomes quite a chore to keep up with all the dashboard pages and filter options. As a small biz owner myself, I went through a phase where I ended up spending significant amount of time checking out Google Analytics

To save time and mental energy on a daily routine task, I asked "What are the most basic metrics I need to measure from Google Analytics?"

The answer pretty much came down as a need to have "one page dashboard that displays various metrics".

Read more at http://www.infocaptor.com/dashboard/what-are-the-bare-minimum-traffic-metrics-that-i-can-track-easily

Comments Off on Google dashboard for lazy businessman