This Business Intelligence article discusses one very important question "Have we lost the true meaning and purpose of Business Intelligence?"
In summary, it says that the bottom line for any Business Intelligence is to increase profit and performance and if done wrong it is absolute waste of time and money.
So if your management is hooked on the Big-Data wagon and fantasizing about the hidden gold behind the untapped data sources such as social media, click stream, web logs etc then it is time to keep the focus on the main purpose of "Business Intelligence". All these systems help us to analyze big data or small data but whether they really impact our bottom line is the question that management needs to keep it as the top priority.
Every decision should flow and trickle down from this focus point "Show me the money!!"
Click here to read more about what business intelligence really means and what should be the core focus for management