Business Intelligence for the Finance Industry

The banking and finance industry is experiencing continuous changes brought about by advances in technology. The changes are welcome - however not without the accompanying challenges.

As a result, the kind of market we now have is dynamic and Wall Street is making the necessary adjustments, not to dampen vibrancy in the market, but to improve strategies in line with the changing technology. That requires developing new tools and implementing them correctly.

Business Intelligence (BI) Tools for Financial Institutions

There are a lot of tools that have been developed and ones that are worth discussing about are business intelligence tools that help managers identify better management practices and make smarter business decisions. A finance management dashboard is one of these tools.

Here’s a quick look on how this kind of instruments can help in those areas and in other areas such as profitability, reduction of risks and creating competitive advantage.

  • Operational Efficiencies

Improving efficiency is a key to winning in the competition. BI tools can analyze how efficient are the operational processes leading to maximization of resources and expertise and to reduction of operational cost.

How good are you at customer experience? A dashboard can help you improve this at the point where your employees and customers come face to face.

  • Products and Services

BI tools do not only allow managers to track which products and services are performing well but also give them insights on the needs and experience of their customers.

  • Marketing

Do you want to know the best market segment to target? A simple dashboard is all you need to have a good picture of it. The tool can also show you which customer profile gives you the highest revenue and the one that should be put lowest in the list of priorities.

  • Customer Retention

There are customers who are loyal to you. You need to know the reasons why they are staying with your business, but you also need to identify why others are leaving.

Business analytic tools can help you determine the reasons why and lead you to taking steps to improve your retention rates.

  • Risk Reduction

This is an ever-changing world where nothing is 100% certain. How would you keep track of your customers and internal organizations so that you can early detect possibilities of fraud?

You can use BI tools for this. There are also lots of benefits from knowing your clients’ financial capacities, which a dashboard can provide you 24/7.

  • Investment

At some points, managers run out of invest ideas and strategies. The good thing about BI tools is that they can bring in “new” results from real-time data.

New results mean new things that can be explored further for better decision making and development of new approaches to investing. That’s the kind of data and analysis only a dashboard can bring to your organization.

As an example, the number of cars on a shopping mall’s parking lot can be useful in triangulating consumer research. Recently, images from satellites are used to gather data of the global supply of fuel.

These and more examples clearly show how indispensable BI tools can be in the conduct of modern business.


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Benefits and Use of Analytics for Insurance

The world in which we live is a volatile world, a fact that doesn’t bode well for the insurance industry whose greatest ally is “certainty”. Analytics, however, can somehow fill the gap. In this regard, BI reporting tools such as data visualization software are extremely useful.

Advanced analytics for insurance allows all stakeholders in the industry to identify new growth opportunities and risk factors as soon as they take shape. Insurance companies such as yours can benefit from analytics in two ways.

  • Protect your enterprise.
  • Optimize your business’s growth.

Three important things to remember


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List of Visualizations and Chart Engines

The internet is quickly filling up with wonderful visualizations and this is because of greater awareness that "Visuals are better than spreadsheets" for conveying the story.

This couldn't be possible without the innumerable Charting engines made available by the dedication of open source developers.

Checkout the wonderful and interesting list of charts and engines that were submitted to Hacker News


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How to make dashboard using PostgreSQL database

PostgreSQL is a powerful, open source object-relational database system. It has more than 15 years of active development and a proven architecture that has earned it a strong reputation for reliability, data integrity, and correctness. It runs on all major operating systems, including Linux, UNIX (AIX, BSD, HP-UX, SGI IRIX, macOS, Solaris, Tru64), and Windows.

Are you using PostgreSQL for your data marts or data-warehouse? If so, build your Free PostgreSQL performance dashboard software.


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Google dashboard for lazy businessman

Categories: Dashboard

Once you start your own business or startup, the very first thing that comes to mind is "How many visitors did my website receive?"

Google Analytics provides tons of metrics and it becomes quite a chore to keep up with all the dashboard pages and filter options. As a small biz owner myself, I went through a phase where I ended up spending significant amount of time checking out Google Analytics

To save time and mental energy on a daily routine task, I asked "What are the most basic metrics I need to measure from Google Analytics?"

The answer pretty much came down as a need to have "one page dashboard that displays various metrics".


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Reporting and Dashboard Automation for Marketing

Marketing Reporting and Dashboard Automation

For anyone who works in the marketing sector, customer satisfaction and company progress are of utmost importance.

In the past, entrepreneurs lived by the adage “The customer is always right.” Even then, the satisfaction of customers was the gauge of company owners as to what products or services they would cater. But with technology automating almost every task today, these satisfaction indicators are further expounded and interpreted through analytics and data reports.

Reporting and Dashboard Automation in-a-Nutshell

In analytics, there is a systematic collection and analysis of data taken from several departments, usually interpreted to form a summative assessment of an office, performance, product, or service, or to help companies to develop their plans and achieve their goals. Basically, it’s all about numbers, but these data are relevant to a given office unit.

However, this task of collection and interpretation is a breeze because of reporting and dashboard automation for marketing. What can be done and encoded in days can be accomplished in a matter of minutes, provided the system used is up-to-date.


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Attracting Visitors To Your Website

It’s not that easy to go from zero visitors to thousands of potential customers in an instant. But if you implement the right traffic-generating strategy, you can increase the number of visitors coming in to your website. If you can get enough traffic, that means you can generate sales. And you can check the main components in your salesto get more traffic and keep it coming.

Getting Instant and Cheap Traffic

The key components in the sales process that you need to test are opt-in offer, navigation, order form, and sales copy. You need to test them first before implementing your large-scale traffic generating campaign. Why is it important? Because this will help you prevent losing huge money once the campaign fails. Here are some of the best ways to attract visitors to your site:

  • Test your site. There are actually plenty of components to test in your website. That includes your web design, content, and many others. However, stick to what’s more important when testing your website. The basics are your salescopy, order process, opt-in offer, and site navigation. Later on, you can test other components once your sales generation is stable. 
  • Use Yahoo! Search Marketing. Pay-per-click search engines offer cheap and instant qualified traffic. But you need to come up with some targeted keywords in order to get results. Bidding to appear on top listings gives visibility on search results like Yahoo, MSN, and others. This will help you reach 80% of internet users across the globe. 
  • Offer free content such as eBooks. Providing irresistible free resources in exchange of priceless publicity is a common practice among digital marketers today. For instance, a valuable eBook or well-written blog posts can generate loads of web traffic without spending a dime. Just don’t use sales pitch in writing them so you won’t shoo potential customers away.


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Steps For Optimizing Your Website

People use search engines like Google when looking for products or brands these days. In fact, 60 percent of consumers take advantage of Google search just to find what they exactly want, and more than 80 percent of online search results lead to in-store visits as well as sales. So if you want to receive massive traffic and increase your sales, optimizing your website is the perfect solution.

Optimized Website, A Business Owner’s Priority

Search engine optimization or SEO is not that easy to implement. That is because there are constant changes that you need to keep up with such as the algorithms of search engines. For instance, the search algorithm of Google constantly evolves due to their goal of providing searchers with best results they deserve.

It’s not enough to hire a SEO professional to do the job today and stop search optimizing in the next months or years. Experts understand that this is a non-stop process. Your website needs to deal with the changing algorithms, and as long as it is evolving, your website also needs to keep up. This is why an optimized website should be a priority for any business owner across the globe.


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Keyword Rank Tracking Tools

An important element of search engine optimization (SEO) is choosing the right keyword. With the right keywords, you can make your content rank on search engines. But the work doesn’t stop after ranking, you still need to track the position of your keyword during the search. That way, you can obtain helpful information that will guide you in keeping your SEO efforts successful.

Why Check Keyword Ranking Regularly

One of the main reasons why you need to check your keyword ranking is to identify target keywords. Any SEO professional or blogger should understand how important it is for their content marketing strategies. In fact, a common mistake committed by website administrators and bloggers is writing and publishing articles that don’t target any keywords. It’s like aiming your arrow at something that you are not sure of.

Here are some of the best tools you can take advantage of when tracking your keyword rank:

SEMRUSH. When using this keyword rank tracking tool, it will take 10 to 15 minutes in order to determine which keywords or key phrases to use. Whether you are a webmaster or SEO specialist, this tool will help you analyze data for your clients and website. It also offers useful features such as in-depth reports, keyword grouping, and competitor tracking.

Google Rank Checker. This is a premium online tool that you can use for free. It will help you in tracking keyword positioning while making sure that you appear in search results. To use Google Rank Checker, all you need to do is enter the keywords that you want to check as well as your domain name. After putting in the details, you will now view the keyword rank.



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