SalesForce.com Paying Attention to Analytics in 07

Categories: BI News

The Winter ’07 release will offer “unlimited customization” for analytics and BI tools, including Business Objects Crystal Xcelsius. According to the “Future Visionâ€Â? presentation given by SF.com, what that loosely means is that “users will have the ability to fully componentize the on-demand CRM application’s analytical dashboards so they can mash up or bring together components of different vendors’ business intelligence (BI) software, which they can then share and manage. Users will be able to engage in a wide range of BI activities that can be displayed on their dashboards within Salesforce, including supply chain analysis, complex what-if scenarios and profitability analysis.â€Â? So far, only Business Objects is signed up.

Comment:

* This is an intention announcement; actual product is likely to vary from the vision.
* While SF.com claims 13 BI vendors, including JasperSoft are expected to support the project, only Business Objects and JasperSoft are mentioned by name.
* Since BI spans the enterprise, and customers are likely to have a broader range of enterprise applications, and therefore analytic requirements than CRM, why would a company create an analytic island on salesforce.com?

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