There are different components that form an SEO strategy, one of which is commonly referred to as crawling, with tools often being called spiders. When a website is published on the Internet, it is indexed by search engines like Google to determine its relevance. The site is then ranked on the search engine with a higher ranking being attributed to a higher visibility potential per primary keyword.
In its indexing process, a search engine must be able to crawl through the website in full, page by page, so that it can determine the site’s digital value. This is why it’s important for all elements of the page to be crawl-able or else there might be pages that the search engine won’t be able to index. As a result, these wont be displayed as relevant results when someone searches for it with a relevant keyword.
Search engines like Google work fast. A website can be crawled and indexed within minutes of publishing. So one of your main goals is to see to it that your site can be crawled by these indexing bots or spiders. In addition, the easier your site is to crawl, the more points the search engine will add to your overall score for ranking.
There are different methods that you can try to optimize your crawl rate and here are some of them:
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