Once you start your own business or startup, the very first thing that comes to mind is "How many visitors did my website receive?"
Google Analytics provides tons of metrics and it becomes quite a chore to keep up with all the dashboard pages and filter options. As a small biz owner myself, I went through a phase where I ended up spending significant amount of time checking out Google Analytics
To save time and mental energy on a daily routine task, I asked "What are the most basic metrics I need to measure from Google Analytics?"
The answer pretty much came down as a need to have "one page dashboard that displays various metrics".