You take pains to make the most out of every dollar you earn. Do you have the same attitude for data?
Data that are used optimally for small businesses are great tools to help their owners come up with better decisions.
Digital reporting and performance dashboards can improve a business’ performance dramatically, but that’s only possible in your own situation if you use the right tools and strategies.
Here we will be taking up what it takes so that you can build an effective dashboard for your small business.
It’s easy to build a dashboard and a few questions to answer
Creating a dashboard for performance tracking is not difficult. There are plenty of free resources out there, which we will mention in the next sections.
There are a few questions that you need to answer though before deciding which type of dashboard fits your business best.
- Who is your audience – It is important that you know who your dashboard’s viewers are. Also, what metrics matter to them?
- What are the most important metrics – Not only that you determine your audience and the important metrics for them, but you also pinpoint the most important metrics for them.
The most important metrics should appear larger and on the top left hand corner of the dashboard. That’s the primary part of the screen of your digital dash.
- When thinking about the metrics to include, you also want to know to which these metrics should be compared.